It looks like Blockbuster is threatening to go after NetFlix again. I’ve been hearing this threat for a couple of years now. It will be very difficult for them to duplicate NetFlix’s rental scheme while keeping their traditional stores, and customers, happy. I think it’s just a matter of time before Blockbuster goes the way of the Dodo bird. NetFlix’s stock has outperformed Blockbuster’s by 80% over the last year! (Note that NFLX has been making new all-time highs recently — my kind of stock!) Seems like the writing is on the wall about the direction of these companies. I haven’t stepped foot into a video store since I joined NetFlix in 1998, and I can’t imagine ever going back to one.