Posted by 29 October 2004

Morgan Stanley on the Potential of RSS

A group of Morgan Stanley analysts, led by the esteemed Mary Meeker, have released a report on the impact of ‘next generation content’ (PDF) . The report is focused on RSS, and more specifically how Morgan feels that Yahoo, since their implementation of RSS on ‘My Yahoo’, is headed towards becoming a sort of Associated Press for digital media. It contemplates potential business models for revenue sharing between Yahoo (or whoever the content aggregator is) and publishers (bloggers in many cases). The report is very well done and I highly recommend reading it, especially if you’re a blogger.

One of the main points that the report discusses is monetizing the ‘tail of content’. There was a great article about ‘the long tail’ in last month’s Wired magazine that is also a must read. That article gives some great insights on the business models of Amazon, eBay, NetFlix, etc. There’s a lot of money to be made in the ‘tails’.

(Morgan Stanley link via MaoXian)

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  1. Move the Crowd says:
    October 29, 2004 at 10:32 am

    Morgan Stanley Report on Monetizing Blogs

    A report by some Morgan Stanley analysts that all bloggers should read, IMHO.

  2. The Internet Stock Blog says:
    January 17, 2005 at 12:15 am

    Yahoo to acquire Six Apart?

    Six Apart, the owner of hosted blogging service TypePad and publisher of blogging software Moveable Type, just acquired LiveJournal. Within six months Six Apart itself will be acquired by Yahoo!. Here’s why.

  3. roaming rhino says:
    March 2, 2005 at 3:15 pm

    Next Generation Content

    A phrase that seems to be getting alot of use lately is “Next Generation Content.” I think I first came across this term from a Morgan Stanley report titled An Update from the Digital World – October 2004 (PDF).