Henry Blodget on Behavioral Finance

The latest installment in Blodget’s Complete Guide to Wall Street Self-DefenseBorn Suckers — The greatest Wall Street danger of all: you.

Human beings, it turns out, are wired to make dumb investing mistakes. What’s more, we are wired not to learn from them, but to make them again and again. If there is consolation, it is that it’s not our fault. We are born suckers.

Behavioral finance is a fascinating subject and I think much of the it applies to areas beyond investing.