Hillary Johnson has written a great article about why she reads business blogs. A snippet:
When I tell people that I read blogs, they usually say something vaguely condescending to the effect that “it must be nice to have so much free time.” Most people think of blogs as public diaries kept by the kinds of egotists who make loud, inappropriate political comments at family barbecues or hog the discussion at book clubs, or wannabe journalists who post inflammatory stories with no fact-checking. And among the 20 million blogs that have been created to date, there certainly are plenty of those, and some are even good.
The truth is that I recently quit my day job to start a company of my own and have absolutely no free time. The business blogs I read aren’t written by, or for, fools. Reading them is something I consider part–granted, an entertaining part–of my “job.”
VentureBlog is written by a collection of VCs from various funds. I’ve learned many practical things from Hornik in the past, such as how to pitch a company at Demo, the annual showcase for start-ups, where last year he blogged live.
Of course the reasoning Hillary uses for reading business blogs can be extended to other types of blogs. I see the good blogs as a way of gleaning information from subject matter experts on whatever field you’re interested in. I’ve been trying to explain the importance/power/relevancy of blogs to a good friend of mine who happens to be a VC. I’m going to send that article to him in hopes that he’ll finally get what I’ve been trying to tell him.
